Business Scenarios for Website Content Development

When Google made “responsive design” a key search factor, it prompted many companies to revamp their websites.  Using business scenarios to shape new website content helps deliver the rightRead more

Need to Find New Customers? – Take a Lesson from Job Seekers

Remember the good old days of job hunting? You found a job posting, sent in a resume, and hopefully got a call back from the company. Most jobs areRead more

Naming Your Product or Company

You’ve come up with a great concept for a new product or company.  Now it’s time to think of a name and tagline.  This often starts out as aRead more

Messaging and Positioning – Blowing Up Your Website and Start Over

Is Your Website Working? Have potential customers told you that they don’t know what you do?  Have others told you that they can’t tell the difference between you and…Read more