Don’t buy target market mailing lists! That’s the advice I give clients when they show me a “Buy a List” email offer. I have purchased mailing lists in theRead more
External sales representatives can greatly increase your market reach. They offer many advantages over a traditional “direct” sales force, and allow you to scale your sales expenses as businessRead more
Remember the good old days of job hunting? You found a job posting, sent in a resume, and hopefully got a call back from the company. Most jobs areRead more
Why should marketing and sales managers pay attention to project management? Because many marketing and sales projects suffer the same fate as poorly run engineering projects. A study of moreRead more
Market development funds (MDF) are often used by companies to drive an increase in sales through their partner or representative channels. These are also referred to as marketing developmentRead more
Business is out there. But if the products you manufacture are complex, advertising and direct marketing may only get you a few contacts. You need a knowledgeable field sales person toRead more
I work with a number of small B2B companies in the industrial electronics industry. They all want to know what they should be doing in social media. Like me,…Read more