To stand out from the competition, you have to differentiate yourself.
Your customers need to understand the unique value that you offer – and why they should go with you and ignore the competition.
Well written messaging and positioning statements clearly and boldly communicate the benefits and capabilities you deliver. They become the basis for your brand, and carry through to all your literature, websites and sales pitches.
Wild Horse Strategies is a strategic marketing company with years of experience developing messaging and positioning for both large corporations and small start-up companies. We can deliver branding that resonates with your customers and drives revenues and profits.
When Google made “responsive design” a key search factor, it prompted many companies to revamp their websites. Using business scenarios to shape new website content helps deliver the rightRead more
Remember the good old days of job hunting? You found a job posting, sent in a resume, and hopefully got a call back from the company. Most jobs areRead more
You’ve come up with a great concept for a new product or company. Now it’s time to think of a name and tagline. This often starts out as aRead more