Let’s Make Better Products and Sell For Less

  I just finished teaching a graduate course in marketing.  This is a required course for all MBA students so I get a wide range of students – some…Read more

Can a B2B Marketer work in B2C?

In my first year of business, I’ve been given two great pieces of conflicting advice: focus on your core vs. expand your horizons. Having worked in B2B my entire…Read more