Messaging and Positioning – Blowing Up Your Website and Start Over

Is Your Website Working? Have potential customers told you that they don’t know what you do?  Have others told you that they can’t tell the difference between you and…Read more

When to Stop Selling a Product – Product Portfolio Rationalization

As a product manager, the ultimate goal is to develop and launch new products into the market.  At times though, it is more critical to decide which products to stop…Read more

Let’s Make Better Products and Sell For Less

  I just finished teaching a graduate course in marketing.  This is a required course for all MBA students so I get a wide range of students – some…Read more

Shop in the Store – Then Buy On-Line for Low Pricing

It used to be that small retailers were being put out of business by the big retail giants.  I was reminded of this while I recently watched the movie…Read more

Value Based Pricing

“Let’s make a better product than the competition, and sell it for less.”  I hear this statement over and over from clients.  After they peel me off the ceiling…Read more