When to Stop Selling a Product – Product Portfolio Rationalization

As a product manager, the ultimate goal is to develop and launch new products into the market.  At times though, it is more critical to decide which products to stop…Read more

Pricing Innovations at JC Penney and LinkedIn Deliver Vastly Different Results

Increasing prices can greatly increase profitability.  That’s why we do it. Sometimes it takes more than just increasing prices on individual products or services.  It may take a change…Read more

Can a B2B Marketer work in B2C?

In my first year of business, I’ve been given two great pieces of conflicting advice: focus on your core vs. expand your horizons. Having worked in B2B my entire…Read more