Create a Target Market List in 5 Easy Steps for Free

Don’t buy target market mailing lists!  That’s the advice I give clients when they show me a “Buy a List” email offer. I have purchased mailing lists in theRead more

Need to Find New Customers? – Take a Lesson from Job Seekers

Remember the good old days of job hunting? You found a job posting, sent in a resume, and hopefully got a call back from the company. Most jobs areRead more

Sticky Note Strategic Planning

  15 years ago I was sitting in a boardroom with a group of colleagues for a strategic planning session when we were each handed a pad of sticky notes…Read more

Messaging and Positioning – Blowing Up Your Website and Start Over

Is Your Website Working? Have potential customers told you that they don’t know what you do?  Have others told you that they can’t tell the difference between you and…Read more

Marketing Strategies – It’s Not About Pens

I don’t sell pens!  It sounds like a crazy thing to point out – but when I tell people that I develop marketing strategies for businesses, they often exclaim…Read more