Buyers are Less Concerned About Price Than You Think When you start shopping for a new website, is pricing your number 1 concern? Or is it more important to…Read more
I don’t sell pens! It sounds like a crazy thing to point out – but when I tell people that I develop marketing strategies for businesses, they often exclaim…Read more
I just finished teaching a graduate course in marketing. This is a required course for all MBA students so I get a wide range of students – some…Read more
Increasing prices can greatly increase profitability. That’s why we do it. Sometimes it takes more than just increasing prices on individual products or services. It may take a change…Read more
During a recent talk on pricing, I was asked the question “does value based pricing apply to services?” I suddenly realized that all my pricing examples were based…Read more
It used to be that small retailers were being put out of business by the big retail giants. I was reminded of this while I recently watched the movie…Read more
I used to work in industries where a yearly price increase was the norm. Every November the product teams would get a memo from Finance letting us know what…Read more
“Let’s make a better product than the competition, and sell it for less.” I hear this statement over and over from clients. After they peel me off the ceiling…Read more