Marketing Strategies – It’s Not About Pens

I don’t sell pens!  It sounds like a crazy thing to point out – but when I tell people that I develop marketing strategies for businesses, they often exclaim…Read more

When to Stop Selling a Product – Product Portfolio Rationalization

As a product manager, the ultimate goal is to develop and launch new products into the market.  At times though, it is more critical to decide which products to stop…Read more

When Price Increases Stop Customers From Buying

I used to work in industries where a yearly price increase was the norm.  Every November the product teams would get a memo from Finance letting us know what…Read more