Increasing prices by 1% can increase your profits by 8.7%*
But decreasing your price directly decreases profits.
Consider that when your sales manager asks for a discount.
Price has NOTHING to do with cost – but many businesses fall into that trap and set their prices far too low. If you are delivering a premium value to your customers, it’s OK to charge a premium price.
Wild Horse Strategies is a strategic marketing company with in-depth pricing experience. We can help you determine what your customers are willing to pay, and what products and services will maximize your profits.
*S&P Global 1200 average income statements 2010, trailing 5 years
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