Choosing the Right External Sales Representative

External sales representatives can greatly increase your market reach. They offer many advantages over a traditional “direct” sales force, and allow you to scale your sales expenses as businessRead more

Pricing Innovations at JC Penney and LinkedIn Deliver Vastly Different Results

Increasing prices can greatly increase profitability.  That’s why we do it. Sometimes it takes more than just increasing prices on individual products or services.  It may take a change…Read more

Can a B2B Marketer work in B2C?

In my first year of business, I’ve been given two great pieces of conflicting advice: focus on your core vs. expand your horizons. Having worked in B2B my entire…Read more