Don’t buy target market mailing lists! That’s the advice I give clients when they show me a “Buy a List” email offer. I have purchased mailing lists in theRead more
External sales representatives can greatly increase your market reach. They offer many advantages over a traditional “direct” sales force, and allow you to scale your sales expenses as businessRead more
Why should marketing and sales managers pay attention to project management? Because many marketing and sales projects suffer the same fate as poorly run engineering projects. A study of moreRead more
Marketing 101 How do you deliver a lecture on Marketing 101 in under an hour without putting people to sleep? Why with ice cream of course! I was askedRead more
15 years ago I was sitting in a boardroom with a group of colleagues for a strategic planning session when we were each handed a pad of sticky notes…Read more
I don’t sell pens! It sounds like a crazy thing to point out – but when I tell people that I develop marketing strategies for businesses, they often exclaim…Read more
As a product manager, the ultimate goal is to develop and launch new products into the market. At times though, it is more critical to decide which products to stop…Read more
Increasing prices can greatly increase profitability. That’s why we do it. Sometimes it takes more than just increasing prices on individual products or services. It may take a change…Read more
It used to be that small retailers were being put out of business by the big retail giants. I was reminded of this while I recently watched the movie…Read more
In my first year of business, I’ve been given two great pieces of conflicting advice: focus on your core vs. expand your horizons. Having worked in B2B my entire…Read more