Don’t buy target market mailing lists! That’s the advice I give clients when they show me a “Buy a List” email offer. I have purchased mailing lists in theRead more
Marketing 101 How do you deliver a lecture on Marketing 101 in under an hour without putting people to sleep? Why with ice cream of course! I was askedRead more
15 years ago I was sitting in a boardroom with a group of colleagues for a strategic planning session when we were each handed a pad of sticky notes…Read more
I don’t sell pens! It sounds like a crazy thing to point out – but when I tell people that I develop marketing strategies for businesses, they often exclaim…Read more
I recently attended a conference where one of the speakers asked the audience if they wear a watch. I was shocked to learn that a majority of those under 30…Read more
In my first year of business, I’ve been given two great pieces of conflicting advice: focus on your core vs. expand your horizons. Having worked in B2B my entire…Read more