Horses drinking on a hot day, the header image for Wild Horse Strategies posts covering strategic marketing, product development and launch.
Posted in "New Product Development"

You’ve come up with a great concept for a new product or company.  Now it’s time to think of a name and tagline.  This often starts out as aRead more

As a product manager, the ultimate goal is to develop and launch new products into the market.  At times though, it is more critical to decide which products to stop…Read more

I started out my career as a design engineer blissfully shielded from the reality of product portfolio management, cannibalization of higher priced products, value-based pricing and the concept ofRead more

  I just finished teaching a graduate course in marketing.  This is a required course for all MBA students so I get a wide range of students – some…Read more

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