Naming Your Product or Company

You’ve come up with a great concept for a new product or company.  Now it’s time to think of a name and tagline.  This often starts out as aRead more

When to Stop Selling a Product – Product Portfolio Rationalization

As a product manager, the ultimate goal is to develop and launch new products into the market.  At times though, it is more critical to decide which products to stop…Read more

Integrating Pricing with Product Design

I started out my career as a design engineer blissfully shielded from the reality of product portfolio management, cannibalization of higher priced products, value-based pricing and the concept ofRead more

Let’s Make Better Products and Sell For Less

  I just finished teaching a graduate course in marketing.  This is a required course for all MBA students so I get a wide range of students – some…Read more