Choosing the Right External Sales Representative

External sales representatives can greatly increase your market reach. They offer many advantages over a traditional “direct” sales force, and allow you to scale your sales expenses as businessRead more

Need to Find New Customers? – Take a Lesson from Job Seekers

Remember the good old days of job hunting? You found a job posting, sent in a resume, and hopefully got a call back from the company. Most jobs areRead more

Market Development Funds Help Drive Partner Sales

Market development funds (MDF) are often used by companies to drive an increase in sales through their partner or representative channels.  These are also referred to as marketing developmentRead more