Sticky Note Strategic Planning

  15 years ago I was sitting in a boardroom with a group of colleagues for a strategic planning session when we were each handed a pad of sticky notes…Read more

Messaging and Positioning – Blowing Up Your Website and Start Over

Is Your Website Working? Have potential customers told you that they don’t know what you do?  Have others told you that they can’t tell the difference between you and…Read more

Marketing Strategies – It’s Not About Pens

I don’t sell pens!  It sounds like a crazy thing to point out – but when I tell people that I develop marketing strategies for businesses, they often exclaim…Read more

When to Stop Selling a Product – Product Portfolio Rationalization

As a product manager, the ultimate goal is to develop and launch new products into the market.  At times though, it is more critical to decide which products to stop…Read more

Let’s Make Better Products and Sell For Less

  I just finished teaching a graduate course in marketing.  This is a required course for all MBA students so I get a wide range of students – some…Read more

Can a B2B Marketer work in B2C?

In my first year of business, I’ve been given two great pieces of conflicting advice: focus on your core vs. expand your horizons. Having worked in B2B my entire…Read more